Session 6: Zeitgeist Mindset
What is zeitgeist?
Zeitgeist is a new way to approach travel marketing and content that is not just about lifestyle, but it is about creating a new mindset for the hospitality industry. The main goal of "Zeitgeist" is to build long-term valuable marketing strategies, and offering original products or services.
Ace Hotels - what do they do that creates zeitgeist?
Ace creates different lifestyle products for the guests: for example, a bag, a coat, skate-boards and even a converse branded shoe. It is the proof of a long-term partnership that the hotel has created with the brand. Hotels offer creative and original products, this is the "application of the Zeitgeist" and it also allows the hotel brand to be all the time with its guests, wherever they are.
Ace Hotel is a collection of individuals, multiple and inclusive, held together by an affinity for the soulful. They are not here to reinvent the hotel, but to readdress its conventions to keep them fresh, energized, human.
" Ace is everything you need and nothing you don't."
This is a real marketing strategy to remind guests that the hotel is ALL THE TIME more than ready to make them get in another new world with a lot of creative and innovative tools.
What is zeitgeist?
Zeitgeist is a new way to approach travel marketing and content that is not just about lifestyle, but it is about creating a new mindset for the hospitality industry. The main goal of "Zeitgeist" is to build long-term valuable marketing strategies, and offering original products or services.
Ace Hotels - what do they do that creates zeitgeist?
Ace creates different lifestyle products for the guests: for example, a bag, a coat, skate-boards and even a converse branded shoe. It is the proof of a long-term partnership that the hotel has created with the brand. Hotels offer creative and original products, this is the "application of the Zeitgeist" and it also allows the hotel brand to be all the time with its guests, wherever they are.
Ace Hotel is a collection of individuals, multiple and inclusive, held together by an affinity for the soulful. They are not here to reinvent the hotel, but to readdress its conventions to keep them fresh, energized, human.
" Ace is everything you need and nothing you don't."
This is a real marketing strategy to remind guests that the hotel is ALL THE TIME more than ready to make them get in another new world with a lot of creative and innovative tools.
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