dimanche 11 mai 2014
Zeitgeist hotel! Last imaginative exercice!
BOGLIETTI LAURA, SANHAJY LEILA, KYREICHEEVA VIKTORIIA, BLAIS TIFFANY
We decided to choose a hotel situated in France, Biarritz, a "classic one" and with my imaginative TEAM, we're gonna develop it to make it so trendy and creative in order to surprise our guests and make them the main characters of a new "trendy culture and world".
The name of the hotel, situated in Biarritz, is: Qualys Hotel Windsor, on the sea front
Imagine that we are managers of this hotel, we decided to sell "Quicksilver products" within the hotel in order to develop a real "surf spirit" and "surf culture" to allow customers who stay in to live a unique experience and allow them to penetrate a new SUPER TRENDY WORLD!
We invent a new package called "Surfing in your room" that includes: which includes surf boards rental during customers stay and one pro surfing lesson and a small design box of wax (with a special decoration contributing to the creation of a new trendy "SEA culture").
PLUS A LOT OF OTHER ADVANTAGES: a "creative" boutique QUICKSILVER with different kind of products as: surf equipment, posters, DVD, clothes...
vendredi 9 mai 2014
Digital Marketing session 6
Session 6: Zeitgeist Mindset
What is zeitgeist?
Zeitgeist is a new way to approach travel marketing and content that is not just about lifestyle, but it is about creating a new mindset for the hospitality industry. The main goal of "Zeitgeist" is to build long-term valuable marketing strategies, and offering original products or services.
Ace Hotels - what do they do that creates zeitgeist?
Ace creates different lifestyle products for the guests: for example, a bag, a coat, skate-boards and even a converse branded shoe. It is the proof of a long-term partnership that the hotel has created with the brand. Hotels offer creative and original products, this is the "application of the Zeitgeist" and it also allows the hotel brand to be all the time with its guests, wherever they are.
Ace Hotel is a collection of individuals, multiple and inclusive, held together by an affinity for the soulful. They are not here to reinvent the hotel, but to readdress its conventions to keep them fresh, energized, human.
" Ace is everything you need and nothing you don't."
This is a real marketing strategy to remind guests that the hotel is ALL THE TIME more than ready to make them get in another new world with a lot of creative and innovative tools.
What is zeitgeist?
Zeitgeist is a new way to approach travel marketing and content that is not just about lifestyle, but it is about creating a new mindset for the hospitality industry. The main goal of "Zeitgeist" is to build long-term valuable marketing strategies, and offering original products or services.
Ace Hotels - what do they do that creates zeitgeist?
Ace creates different lifestyle products for the guests: for example, a bag, a coat, skate-boards and even a converse branded shoe. It is the proof of a long-term partnership that the hotel has created with the brand. Hotels offer creative and original products, this is the "application of the Zeitgeist" and it also allows the hotel brand to be all the time with its guests, wherever they are.
Ace Hotel is a collection of individuals, multiple and inclusive, held together by an affinity for the soulful. They are not here to reinvent the hotel, but to readdress its conventions to keep them fresh, energized, human.
" Ace is everything you need and nothing you don't."
This is a real marketing strategy to remind guests that the hotel is ALL THE TIME more than ready to make them get in another new world with a lot of creative and innovative tools.
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