Digital Marketing Session 2

Mobile website vs. Mobile App

A mobile website is basically the same thing as a regular website. You need to go on the internet to access it. The main difference is that it is is designed for the smaller handheld display and touch-screen interface.

A mobile app has to be downloaded on one's phone. Sometimes the information are accessible through an internet connection and sometimes they are already downloaded and accesible without internet.

Impact of App only bookings sites

"As cell phones have become an increasingly ubiquitous part of our day-to-day lives, they've had the effect of unleashing a kind of epidemic of spontaneity (...) People are getting more and more comfortable making last-second reservations, not just in the hotel space, but in general. (...)

"Not surprisingly, there has been a flood of apps aiming to carve out their own piece of the same-day booking market. Last month saw a particular scurry of activity; HotelTonight -- the company that pioneered the trend -- announced it had raised $45 million in funding for its expansion plans; Berlin-based app JustBook launched in five cities in the United States; Groupon acquired Blink, a similar app that operates solely in Europe."

Source: CNN

"Its (Hotel Tonight) customer base, like many of its rivals, is skewed towards younger, affluent and more tech-savvy consumers - half of them are business travellers who have had their plans disrupted, and the rest are what they call "spontaneous" travellers."

"Our busiest periods are always times when customers have time to be spontaneous. Three-day weekends in the US, bank holidays in the UK and other quick getaway opportunities are perfect times to use (our app)m" -Manager of Hotel Tonight

Source: Huffington Post

How do tablets differ from smartphones

"A recent mobile user survey by Keynote Competitive Research looked at mobile user habits and discovered that tablet users are much more likely to purchase something (62% versus 47%) or book travel (41% versus 29%) on their devices than smartphone users.

Understanding that the tablet and smartphone experience can be vastly different is important to the way you may want to market to your target audience. Consider that the tablet’s web interface is useful in creating an engaging, discovery-based shopping experience as opposed to the smaller screened smartphone with less functionality and engagement.

According to one prediction, by 2015, the tablet market is expected to grow to more than 300 million and, in January, Adobe reported that tablet users spend more than 50% more for each transaction at an online retail site compared to smartphone users.

These numbers alone should convince businesses in the hospitality industry that mobile website development and optimization is two-fold effort for mobile devices, showing that the smartphone and the tablet experience are not one in the same and both are important."

Source:  Hospitality Technology

What is a "Gamechanger"?

"An event, idea, or procedure that effects a significant shift in the current way of doing or thinking about something"

Source: Oxford Dictionnaries

For instance, the rise of mobile and online booking has been a "game changer" for hotels and the way they use mareting to promote their business.

Here is the image for me which represents multiple screen.

Also, take a look on our Emaze presentation comparing 3 different hotels' mobile website & app!
I wanted to do it on Haiku Deck but it did not work.
Anyway I hope you will enjoy the presentation!

Emaze Presentation "App's vs Mobile Website"